SAMSUNG DREAMGROUND
To showcase the future of Samsung 5G, we transformed Los Angeles’ Hollywood Park into a fully immersive augmented reality playground.
Dreamground
Beyond Bigger Bandwidth
To show that Samsung 5G is bigger than just better bandwidth, we did a full mixed reality takeover of Sofi Stadium, harnessing 5G to transform reality into a land of dreams.
Crossing Reality into Imagination
With seamless mixed reality, we built physical sculptures that digitally came to life.
Collaboration and Play
Thousands of visitors added their own creations to the world, allowing each person’s imagination to be experienced by all.
CLIENT
Samsung
ROLE
Technical Art Direction
Interaction Design
Concept Prototyping
COLLABORATORS
Weiden & Kennedy
Moment Factory