AIR JORDAN / AJXXXV
How do you launch an iconic shoe in the middle of a pandemic? For the global unveil of the Air Jordan XXXV, we created an augmented reality experience that fans across the globe could explore in their own living room.
AJXXXV
The Virtual Launch
With AIR Jordan fans quarantining at home, we unveiled the AJXXXV in a live virtual event where fans watched a panel of keynote speakers while exploring the virtual shoe in real time.
The Unveil
Using the power of mixed reality, millions of Air Jordan fans could explore each detail of the AJXXXV from their browser or in the middle of their own living room.
Spreading the Fandom
Select influencers were given exclusive access to promote the launch of AJXXXV by sharing digital twins of themselves.
CLIENT
Nike
Jordan
ROLE
Interaction Design
Prototyping in Unity
COLLABORATORS
8th Wall (Now Niantic)