GOOGLE - DINO RUNNER AR
Google : What can we do to showcase our AR technology?
Noone : Race holographic dinosaurs.
DinoRunner
The Idea
For Google’s I/O event, we gave audience members a vision of the future by a whimsical nod to the past.
Supercharging the Past
To promote Google’s AR technology, we took the old browser game that we’re all familiar with and supercharged it into a full augmented reality game.
Every artistic detail in the 2D game was augmented and brought to life.
Augmenting Every Detail
Upping The Stakes
We stoked the competition with a virtual scoreboard, displaying each person’s game.
And yes, many a cactus did explode.
CLIENT
ROLE
Creative Technologist
Interaction Design
Game Designer
CHARACTER DESIGN + ANIMATION
Juan Mora + Mark Fain + Nick Watts
(Check these guys out)