Amazon / Fox’s Jolly Adventure
We brought Amazon’s annual holiday lookbook to life with a pop-up AR experience that allows kids to explore a virtual winter wonderland.
Fox’s Jolly Adventure
Play and Discovery
To promote Amazon’s annual Kids Holiday Book, we transformed the catalog into an interactive mixed reality adventure.
Combining Story and Imagination
The book magically transforms into a 3D winter wonderland, giving kids full control over the story as they explored.
The Characters
The more kids interacted, the more characters would pop out of the book and come to life.
Adding Surprise and Delight
To amp up the fun, we added a secret interactive fishing game, exciting kids by teaching them how fish.
CLIENT
Amazon
ROLE
Interaction Design
Creative Direction
Prototyping in Unity
AWARDS
FWA of the day